Edvanza
Edvanza is envisioned to be ‘an intelligent data-driven career development platform’. To realise this vision, Eden will develop a core service capability that is difficult to replicate by competitors that will offer its users a highly personalised career development service through its preferred partners. This core service is driven by the machine learning (ML) driven data engine that Eden will build and which could be offered as a SaaS for its unique hyper personalised data aggregation abilities.
Task
To design an intuitive and foolproff UX architecture which would result in a frictionless and delightful user experience for the 3 personas in the platform, Students, Job Seekers and Employers.